Okay folks, I need some help here. I'm wondering about this whole blog thing. I feel like it needs a focus and I'm not sure what to do. I started it two years ago because a friend of mine who's a marketing expert said that if I wanted to be successful with my online sales I would need a blog so that my customers could get to know me personally. Also, so that I could show my work in progress and how a particular design goes from an idea in my head to jewelry you can wear. So far my online sales have been infrequent and, frankly, dismal.
I've been thinking about the blogs I read and what makes them interesting. There are many that regularly post "Look what I made" or "Look at the materials I bought" or "Look how messy my workbench is". These are wonderful. I love reading about what my colleagues are doing. Sometimes they have new techniques that I find fascinating. Their new posts show up in my blogger reading list and I go look. Everyone is SO creative!
Then there are the blogs that I intentionally go to every day and I'm disappointed if they haven't posted. These people are pouring their hearts out online. They're wonderful wordsmiths and seem to have interesting lives that they let me in to through their words. I always read and frequently comment. They're not all jewelry artists, but most are artists in one medium or another. Some examples are Kate McKinnon, Andrew Thornton, Ken Thomas and Rice Freeman-Zachery.
My "Look what I made" posts have been rare, mainly because my time in the studio has been so infrequent the last few months. First, my muse left me and I couldn't come up with any ideas that I felt were worthy of the rising cost of silver. Then, I got these damned hives (which I still have) and dealing with them consumes the majority of the hours in my days. And my father died fairly suddenly and that's been very hard on me emotionally. I've been quite depressed.
So, I've been blogging when I can about other stuff besides jewelry, but I really don't feel like my life is all that interesting. I see that the popular blogs are the ones that are updated regularly and my inner critic (whom I'd like to have arrested) says "If you don't post something, people will stop reading", "People might be tired of hearing you whine", and "If you want to sell something in your Etsy Shop, you'd better come up with a blog post."
I really don't know what to do next. I suppose I'll keep meandering my way through the blogosphere with my blah, blah, blah posts and hope I find something interesting to say. If you have any thoughts on this I'd like to know them. In the meantime, thanks for reading!
Oh... Look what I made three months ago:
|Copper and Fine Silver Cuff Bracelet|