Saturday, November 27, 2010

The Shop is LOADED



Click on any item above to be taken directly to that listing in my shop.

I've put everything I can imagine up in my Etsy Shop. The gallery above is not even everything that's up there! It's time to promote, market, advertise, and nearly spam you poor people to death, so that you'll think of me when you're making out your holiday shopping list. I apologize. It's exhausting. And, I hope not too annoying for you, but this is what has to be done in order to be at the top of the lists when people are googling for jewelry. This is how I make my living.

Yesterday was "Black Friday". When (and why) did we give the day after Thanksgiving a name? I suppose some advertising guru determined that it was the start of holiday shopping and therefore retailers would be "in the black" (making a profit) for the year. And then we were told that we had to go shopping on this day. The idea of standing out in the cold in the middle of the night in front of a big box store waiting for some kind of incredible bargain on an item made in China just totally escapes me. A man in Buffalo, NY was trampled yesterday, for God's sake!

Today was "Small Business Saturday". I like this idea much better. I'm told that if you spend $100 at a small local business, $45 of that will stay in the community. Of your $100 spent at Walmart, or some other large chain, only $13 stays local. And small businesses provide between 60% and 80% of new jobs.

I worked at Hands Gallery (one of the cooperative galleries I belong to) yesterday and we had a very busy day. We didn't open until our usual time, 10:00, and we've never had a sale. Everything in the store is made within 50 miles and it's ALL HAND MADE. Here. In the USA. We surely didn't make as much money as Target did, but we had a very good day. And 85% of the profits are returned to the artist members who make the merchandise. 60% to consignment artists. Now, don't you think this is a better idea?

So, I think tomorrow is "Come To Your Senses Sunday" and then on Monday when everyone goes back to work it's "Cyber Monday" when people buy online what they didn't get over the weekend. I hope they shop at zoenelson.etsy.com , because, like I said,  this is how I make a living.

Don't forget that you can get a 10% discount by entering the coupon code BLOGREADER.

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